Review: GlobalShop @ RetailX
New and noteworthy from GlobalShop 2019
Senior Project Manager Scott Jacobs and Senior Account Executive Stacey Santoro visited GlobalShop @ RetailX. A few stand out highlights from what they saw.
STEALTH MATRIX
- A system to help shoppers locate items they
see on display in the store quickly with AR or interactive maps. A next
generation sensory-based, item-level tracking system that locates merchandise
in a department store or warehouse within three feet, using IoT sensor
technology and 2D mapping.
CITY LUXED - Shelf edge technology that is a plug&play system and self-contained for any type of shelf ( 2 sizes available ). It just needs access either through the shelf or at the back for power.
HERO - connects online and physical store. They use Black Book technology platform to give sales associates more tools to talk with customers. They are no longer waiting for the next customer to come in but actively engaging with new and past customers.
STYLESHOOTS – Newest in high output 360 photography systems that allows for video and still images. These high output “photo boxes” come in a variety of sizes with accessories to capture product images for E-commerce use. The systems have a contained space with rotating platforms, lighting, and full editing options. These can be built into our retail designs where products need frequent remote image uploads (image attached). Opening an NYC showroom in Brooklyn late July/August
DATA DISPLAY – Digital signage system platform including audio, interactives, and content management. Data Display offers full digital display solutions including hardware, software, and content management that could complement our fixture designs and installations (video attached).
This year, there was a specific area of the floor dedicated
to Pop-up Talks
and it was a huge hit. This was separate of the
paid conferences outside of the hall. A GREAT idea and experience to get
interesting info in 20-30 mins on a wide range of topics. A few talks that were really interesting and are still talking about:
- Augmented Experience - AR is nothing new, but there have been advancements in the sensors, hardware, and software to make these experiences more seamless than in the past. This digital experience combines well within a brick and mortar space. The market for AR is set to exceed $50 billion by 2024, according to various trade organizations.
- Experiential ROI – Adding Experiential to the Retail mix! It's not just sales that count but also t he building of the brand. How do we quantify that value? Eventually, Experiential ROI will be added to the mix via “experience per square foot” or “engagement per square foot.” An example would be Lululemon adding juice bars to its retail mix and consumer experience.
- Unhurried Ambience – In one word – SIMPLIFY. This trend captures the art of slow living and brings this concept into the retail space. A new Time More coffee shop in Shanghai is using this Simple feel to exemplify (fixtures/graphics) the slow process of growing, extracting, and brewing its fine coffee. Sip and relax! (image attached).
- Robots at Retail – Walmart’s efforts to improve the employee experience by adding robotic devices to handle the mundane task at hand. Think cleaning floors or maintaining inventory. These “smart assistants” allow the team member to spend more time interacting with customers.



The Case For Convenience. How These Retailers Built Convenience Directly Into Their Brand Experience


