Parachute Chicago Store
PARACHUTE:
CHICAGO STORE
FIXTURE PROGRAM+
MANUFACTURING
As Parachute moved from an online presence to a
brick-and-mortar presence they need an experienced
partner. Their ideal stores were places meant to
invoke a well designed home and their fixtures
needed to reflect that feel. They had furniture they
loved but at a price they could not sustainably scale
to a roll-out. Not your average fixture program.
Quarter20 engineered and rethought their entire
ideal look for function and manufacturing. We tapped
our network of vendors to craft beautifully detailed
pieces of fine furniture while still being able to do
heavy retail lifting
