Yeti

YETI:

POP-UP STORE PROGRAM

STORE DEISGN+

FIXTURE PROGRAM

Yeti was interested in utilizing pop-up shops as a way for them to attract new customers and test new markets. These shops would live for 2-3 months, get packed up, and then with some modification, work in a new local. Drawing from our grounding as a long-time fixture producer for the brand, Quarter20 developed three concept directions. Each concept highlighted the strengths of the brand and style. Working with their team, we refined a direction and detailed out a modular, free-standing system to drop into any location. This approach helped keep costs down and avoid pulling permits. The modularity allows for easy regionalization and carving out storytelling moments. Two stores down, more to come

Q20'S THREE INITIAL

CONCEPTS

CONCEPT 1

TECH CAPITAL

Austin is becoming the technology capital of the world, home to SXSW, and tech leading companies. Similarly, Yeti products are meticulously and creatively engineered becoming the leader in its industry. This space integrates creative technology that supports Yeti's DNA. The fixture design pays homage to Yeti's rustic roots, but also speaks to a modern generation

LOGO VIDEO WALL

•Video playing behind wall with Yeti logo cut out. Metal dimensional logo placed in front of wall cut out to give appearance of the video playing within the logo

WINDOW DISPLAY

•Blue reef products in a wave motion with a canoe floating above

•Hanging graphic with dimensiona stand off letters

CONCEPT 2

CRAFTED IN TX

Roy and Ryan Seider started off with a piece of plywood on a generic cooler. This simple solution to a much larger problem gave birth to the Yeti family. This concepts speaks to the layers and depth of Yeti's products and ethos.

The environment and fixture takes inspiration from the craft of wood workers, who meticulously build inspiring pieces. This concept also exudes the "pop-up" vibes Austin is known for.

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CONCEPT 3

GLAMPING

There’s a little more urban sophistication with the new Yeti stores that pull from your rough and tumble past with an updated framing. Texas chic. A pop-up that still pays homage to your outdoor past but with a slightly more universal appeal. Just because your outside doesn't mean you cant have some modern niceties